AI strategy that moves
the numbers.
Moylan & Co. helps technology companies launch AI products and build AI-native teams — drawing on 15+ years at Meta, PepsiCo, and Molson Coors.
Built at the frontier.
Deployed for growth.
Moylan & Co. was founded by Michelle Moylan — a global product and marketing leader with 15+ years building AI platforms, wearable technologies, and advertising ecosystems at some of the world's most demanding organisations.
At Meta, Michelle led the go-to-market function for the company's flagship AI wearable product, delivering 5.6× monthly active user growth and managing the developer ecosystem powering next-generation AI devices. Before that, she drove 38% year-over-year EMEA growth and 59% APAC growth for Meta's highest-revenue advertising segment.
That combination — deep AI product expertise, proven commercial results, and hands-on experience building AI-native teams — is what Moylan & Co. brings to every engagement.
"I don't just advise on AI strategy — I've built it, shipped it, and measured it at scale inside one of the world's most competitive technology environments."
Two core services.
One clear outcome: growth.
Whether you are launching an AI product or transforming how your team operates, Moylan & Co. brings the strategic depth and hands-on execution to make it measurable.
AI Product Go-to-Market
Most AI products fail not because of the technology, but because of how they are positioned, launched, and adopted. Moylan & Co. brings a proven GTM framework — built and battle-tested at Meta — to help you launch with precision and scale with confidence.
- Market sizing, opportunity framing, and competitive positioning
- Messaging architecture and narrative development for AI products
- Developer ecosystem strategy: SDK adoption, API evangelism, partner frameworks
- Launch planning, KPI definition, and post-launch optimisation
- Global market entry — EMEA and APAC specialist
AI Transformation
Knowing AI exists and knowing how to make your team AI-native are two very different things. Moylan & Co. helps marketing and product organisations move from AI-curious to AI-operational — with practical frameworks, tool integration, and cultural change management.
- AI readiness audit: where you are, where the gaps are, and what to do first
- AI tool integration into marketing and product workflows
- Team upskilling and AI-native operating model design
- Proprietary AI agent and workflow development (GTM Hub, Naming Agent)
- Executive advisory on AI strategy and competitive positioning
More ways we can help
Global Market Expansion
EMEA and APAC market entry strategy, localisation frameworks, and regional GTM execution — grounded in proven results across both markets.
Developer Ecosystem Strategy
Build and scale developer communities around your platform. SDK adoption, API evangelism, and partner frameworks designed for long-term ecosystem growth.
AI-Powered Customer Research
Leverage AI tools to recruit customers, synthesise feedback at scale, and embed insights directly into product planning cycles.
Fractional CMO / Advisor
Senior marketing leadership on a fractional basis — ideal for Series A/B companies that need strategic depth without a full-time hire.
A model that scales with you
From Catalyst tool subscriptions to full Moylan & Co. consulting engagements — there is an entry point for every stage of growth.
Monthly subscription to one or more Catalyst tools. Ideal for startups who want enterprise-grade AI methodology without a full consulting engagement.
- Full tool access
- Onboarding session
- Email support
- Monthly updates
Catalyst tool access plus a monthly advisory retainer. Strategic input from Michelle alongside the AI infrastructure.
- Full tool access
- 4 hours advisory/month
- Priority support
- Quarterly strategy review
Project-based GTM or Transformation engagements for well-funded startups and enterprise clients.
- Bespoke project scope
- Dedicated engagement
- Executive access
- Custom deliverables
Results that
speak for themselves.
Every engagement is grounded in the same principle: strategy is only as good as the outcomes it produces. Here is what that looks like in practice.
GTM Strategy Hub: An AI Agent That Thinks Like a Senior Strategist
A Wearables PMM team at Meta was producing GTM plans that took 1–2 weeks each, varied widely in quality, and had no mechanism to detect when narratives across product lines were drifting out of alignment. The GTM Strategy Hub replaced that fragmented process with a single AI-powered platform — generating 11-section, VP-ready plans in minutes, scoring them against a built-in critique engine, and tracking portfolio coherence in real time.
Namestorm Agent: From Brief to Approval-Ready in a Single Session
Meta's Wearables naming process was stitched together from Google Docs, spreadsheets, and slide decks — with no connected workflow, no consistent evaluation framework, and no live view of the portfolio. Namestorm Agent replaced the entire process with a single platform: brief to AI namestorm, razor evaluation, approval communications, and a live project tracker — all in one session.
5.6× MAU Growth: Launching Meta's AI Wearable Platform
A full go-to-market programme for Meta's flagship AI wearable product — from platform positioning and developer ecosystem strategy to consumer launch execution — that grew monthly active users from 135K to 765K across the US and UK.
38% YoY EMEA Growth for Meta's Top Advertiser Segment
Leading the Understand function for Meta's highest-value customer segment — representing 60% of revenue — and delivering 38% year-over-year EMEA growth and 59% APAC growth through deep customer insight and product strategy.
Let's build
something great.
Whether you are launching an AI product, transforming your team, or exploring what the right engagement looks like — the first conversation is always free.